Maezing Content

I have been thinking about our different personality traits as marketers, as consumers, and as humans. How can we use these personality traits to target our specific audience in hopes of market exposure? We need to create content that resonates with them on a deeper level.

We all know and (should) use buyer personas. This is a development of each person’s preferences, values, behaviors, and personality. This is crucial for understanding the buyer journey. This is the chance to get creative and give each persona a back story and a name to make them feel more relatable.

But how did we get the buyer personas? Surveys? Social media analytics? Customer interviews? Certainly, those are all good places to start. Research your target audience and their likes and dislikes. Get to know what it’s like to be your target audience.

Once you have the persona and the research it’s time to start creating tailored content. Content that aligns with the personality traits of your target audience. Use the right tone and language, adjust the imagery, and create something that resonates with them. Personalize with your brand touches and ideas.

Your content should continue to evolve just as our consumers, and we do. So, test and measure results and be willing to adapt to change. We all have a mix of personality traits, and those can adapt and change over time. By understanding and targeting personality traits in the right way, we can create more compelling content that connects with our audiences on a much deeper level. #Targetaudience #SEO #buyerpersonas #contentmarketing